ROI

Last week, we talk about ROI : Return On Investment. Here is the formula for calculating :

ROI= gain from investment – cost of investment / cost investment

The social media tools generate costs as the cost of the computer, internet, electricity and opportunity costs. In order to evaluate the return on investment we have several methods : the click through rate, the number of followers (eyeballs), likes/retweets/reposts, sales, analytics, search engine (top of google) and the number of mentions.

I think the best ROI is the search engine because it's means your page has been seen a lot of time by people so it gives you more recognition.